In mid February, I decided it would be a good idea to tackle a brief by YCN about creating physical packaging for Google's range of packaging. It was a terrible idea. The brief was so tough because it seemed completely useless to package a brand that works so well in the online world. However, never one to give up, I eventually decided to take a less serious approach. This was great because I got to dress Jonathan up like a right tool.
Like the Google products featured online, Google Boy is designed to provide a service. He does everything that Google do, but in a more personal way. As a vehicle for showing off Google Boy, I created a brochure with photographs and testimonials. However there is the added notion of telling people that no matter how great he is, Google Boy can't do it all himself and that we should do our bit to help him by using Google's products online instead.