OFF THE PITCH & ON THE PERCH _

ISTD Competition Brief - Tweet Tweet

Off the Pitch, healthier than a half time orange.

The Tweet Tweet brief asked for you to explore the 'unique lexicon of language' involved in social networking and to create a network of participants. I chose to look at the way Premier League footballers interact with Twitter. It seems strange that despite their high profile, footballers continue to cause controversy on the site. A day doesn't seem to go by without another story about someone apologising for a lewd comment. With this in mind, I created a handbook for the 'Twits wot Tweet' in order to get them to improve their networking skills. I focussed on the wealth of clichés in football to create a set of rules that had to be interacted with to learn. This children's book theme seemed the best way to keep the footballer's engaged.